The Altrincham Unlimited Website
The creation of a new website for Altrincham town centre was identified early on as a priority project to be delivered in Altrincham BID's first year of operation.
Why was this so important? Well amongst the proliferation of Altrincham-themed websites there was no one-stop shop providing essential information for visitors and businesses using the town centre; where to park, access via public transport, details of shops, restaurants, bars, leisure, entertainment and professional services, plus a guide to events, special offers and a constant supply of news and updates specifically about Altrincham town centre.
Before developing the website, the first job was to create a new brand for the Business Improvement District. Although most businesses were aware of what the BID stands for and aims to achieve, it was much less clear to the general public. So following the lead of many BIDs across the country, and with the help of award-winning Altrincham-based marketing agency RMS PR, we developed a new brand for the BID.
The result is Altrincham Unlimited. Playing on the idea of a limited company, the new brand is all about what Altrincham can become. Unlimited potential, unlimited ambition and unlimited success for its businesses. The logo is clean and contemporary and deliberately simple, so it can be used in different ways for different campaigns. The first example of this was seen on the October half term Pumpkin Trail, where our designers gave it a spooky feel – while over Christmas it was the basis of the festive campaign, using the wording 'Altrincham's Unlimited this Christmas'.
Once the branding was in place, development of the website began, and the site had a soft launch in mid-November, to promote the many Christmas events around the town centre. The homepage is based around photography of Altrincham, with images changing throughout the year to reflect the season and highlight special events.
How can businesses make the most of the new website?
We are building a full business directory with a listing, photo, contact details, map location and short description of BID levy-paying businesses. If you would like to amend your current listing, or expand it with a longer description or more photographs, please contact Linda on 0161 924 2238 or email email@example.com.
A dedicated What's On section is now live and is the perfect place to advertise your live music night, open day, charity fundraiser, or any other event taking place at your business. Submit details via the Get Listed page and we will add it to the website.
Similarly there is a special page for special offers and discounts - add yours via the Get Listed button here.
Looking to hire staff? There is no charge to advertise vacancies on the website and we will regularly push this page out via social media. List your job vacancies here.