Altrincham bucks national trend with record visitor numbers
Altrincham town centre saw a significant year-on-year increase in visitor numbers in the eight weeks leading up to Christmas, figures released today by Altrincham Unlimited reveal.
November experienced an increase of 19.4% in footfall year-on-year, while the uplift in December was even more impressive with a 28.1% increase on 2015. This compares to a UK average decrease in footfall of 0.7% year-on-year in November and increase of just 0.9% in December (source: Springboard).
Katie Bland, BID Manager for Altrincham Unlimited said:
“We are delighted with this significant increase in visitors to Altrincham town centre in November and December 2016. The Christmas season saw Altrincham Unlimited’s first major marketing campaign, with investment in radio, print and online advertising, Christmas lights displays across the town and a number of festive events, and the impact appears to have been extremely positive.
An ever-improving retail offer, a number of high-profile restaurant openings, popular Christmas markets and festive family activities all combined to give Altrincham a real buzz in the weeks leading up to Christmas, and made the town a highly attractive destination. We are now finalising a full calendar of events to build on this momentum and give visitors plenty of reasons to keep coming back in 2017.”
David Wightman, Manager of Altrincham’s Stamford Quarter Shopping Centre said:
“November and December were exceptionally busy months for the Stamford Quarter. The lantern parade and Christmas lights switch-on event in mid-November were a great launch to the festive season and visitor numbers to our car park then grew further throughout December, culminating in Saturday 17th December as our busiest day since records began in 2010.
Altrincham is well and truly back on the map as a Christmas shopping destination and it is great to see.”