Chance for businesses to shine at Altrincham Unlimited BID Awards

4 Apr 2017
Chance for businesses to shine at Altrincham Unlimited BID Awards

Altrincham Unlimited has announced the launch of a mystery customer programme, culminating in the Altrincham Unlimited BID Awards to celebrate customer service excellence in Altrincham.

In partnership with Storecheckers, 100 businesses in the BID area will have the opportunity to take part in a town-wide mystery customer exercise, which will provide detailed feedback on the customer experience, with the best performing then honoured at an Awards evening.

Open to businesses in the BID area from any sector, a team of mystery customers will visit or contact each of the 100 businesses and score them on a variety of criteria including initial contact, product and pricing, service, sales, website, venue image, staff image, local knowledge and satisfaction.  Once all visits and contacts are complete, each participating business will receive their scoring and a bespoke report, as well as a debrief session with a member of Storecheckers.

On Tuesday 20th June, the official Altrincham Unlimited BID Awards will take place at the Best Western Cresta Court Hotel, recognising the highest scoring businesses in a number of categories, and will be hosted by Beccy Barr, journalist and presenter on the BBC's North West Tonight. The Awards evening will provide great networking for attendees, and businesses will able to collect individual feedback reports and schedule one-to-one debrief sessions with Storecheckers.

Chance for businesses to shine at Altrincham Unlimited BID Awards
Beccy Barr, journalist and presenter on North West Tonight, will host the Altrincham Unlimited BID Awards

Jeff Caplan, Managing Director of Storecheckers said:

"Brilliant service is the key to creating the customer loyalty that will ensure customers keep coming back to your business and to Altrincham town centre. We are delighted that Altrincham Unlimited is offering its levy payers invaluable support to strengthen their customer experience by the provision of Storecheckers’ Mystery Customer and one-to-one feedback sessions as part of its first BID Awards. We wish all businesses every success’.

Katie Bland, BID Manager for Altrincham Unlimited said:

"A great visitor experience to Altrincham is underpinned by excellent customer service.  We encourage businesses from all sectors to take part in the Awards programme to  gain insight into what is working well and where improvements can be made. The Awards programme is open to business from all sectors so we do hope businesses from across the board - retail, hospitality & leisure, health & beauty, professional services and B2B - will take advantage of this initiative.

The Altrincham Unlimited BID Awards will be a fantastic chance for the highest scoring businesses and their teams to shine and receive recognition, and we look forward to acknowledging their success on 20th June."

Entry to the Awards programme is strictly limited to 100 businesses and will be allocated on a first come first serve basis – so all businesses are encouraged to register their interest as soon as possible.

To enter your business and for further information please contact Rachel Taylor, Marketing & Projects Assistant at or tel 0161 924 2241.

Good luck Altrincham!