Award-winning childrenswear boutique Pixie open second shop in Altrincham

8 Jun 2018
Award-winning childrenswear boutique Pixie open second shop in Altrincham

Pixie Childrenswear has opened its second store in Altrincham! 

The award-winning childrenswear and toy shop opened its doors at 108-110 George Street on Saturday the 19th May. The store officially launched with a ribbon cutting ceremony by owner Gillian Franks and her daughter Amelia, who gave a wonderful speech thanking all their customers and officially inviting them into the new shop. Pixie opened their first shop in Hale eight years ago.

The bespoke, New York-inspired store sells high-quality kids' clothing and accessories for children up to 14-years, an extensive range of educational toys, games and gifts, accessories, and nursery furniture. Popular brands include Someday Soon, Molo, Scotch & Soda, Angel’s Face, Lego and Top Model, as well as a host of exciting NEW brands.

Gillian Franks, owner of Pixie, said,

“From a fledging start we have successfully established ourselves in this niche market and we believe the time is right to open another store. The revitalisation of Altrincham along with its increasing popularity made it the ideal choice.”

Pixie will be a welcome addition to the increasingly vibrant shopping scene in Altrincham; in November 2017 they were crowned winner of the prestigious CWB Independent Retail Awards’ in the Best Kids’ Store category.

The store was judged on everything from customer service through to visual merchandising. Laura Turner, judge of the CWB Independent Retail Awards 2017, said:

“Pixie Childrenswear pays great attention to its customers’ needs and tastes, demonstrating in-depth knowledge of its target customer. The retailer invests heavily in marketing, customer service and in-store events and boasts a clear and considered strategy for continued growth and success.”

Residents and visitors to Altrincham can enjoy the same highly personalised service, great value and quality products from Pixie in Altrincham. The new shop will also include a flexible space that will be used to host an exciting programme of interactive events, workshops and pop-up shops designed to promote Pixie as a "destination of discovery" for children and families.

Pixie is also one of only a few independent shops to stock the exclusive Someday Soon Jurassic World product range, the result of an exciting collaboration with Universal Pictures to celebrate the new film ‘Jurassic World: Fallen Kingdom’, and which Pixie will be selling from the Altrincham store.

Gillian continues: 

“We are confident the shop will bring the best that Pixie has to offer to the residents of Altrincham and we’re very excited to become part of the Altrincham retail community.”