IPM students visit Altrincham for 'perfect example' of town transformation

26 Jan 2018
Students studying MSc Place Management & Leadership with The Institute of Place Management (IPM) attended a study tour of Altrincham on Friday 19th January 2018.

Visiting independent local business owners and Altrincham Unlimited, the Business Improvement District, students gained an insight into the work being done in the town to help it continue to thrive.

Professor Cathy Parker, course leader, said:

Altrincham is a perfect example of how a town can change its fortunes, through the leadership and vision of indiviudals as well as through cooperation between organisations in the public, private and voluntary sectors”

Altrincham is a particularly strong example of effective place management, as recent years have seen the town become one of the major success stories in terms of its renewed sense of purpose and vitality. 

In 2010, Altrincham was labelled a ghost town on account of its 30.04% vacancy rate being the highest in the country for a medium sized town in the UK. In response to this, Altrincham Forward brought together a variety of different stakeholders with the aim of revitalising the town.   Led by Trafford Borough Council, with a dedicated town centre team, Altrincham Forward acted as a catalyst for change. An action plan was established in 2012, which set out key priorities, and a vision for the town to re-establish itself as a ‘modern market town’ – a vibrant place where small independent businesses can thrive alongside major chains. The objectives were to increase footfall, dwell time, and spend – with a range of initiatives put in place to achieve this (including effective KPI monitoring). 

The work carried out in the town provided the impetus for over £48 million of investment since 2010, resulting in major investments in refurbishment and redevelopment. A BID, Altrincham Unlimited, was established in 2016, to create sustainability and take over the ongoing leadership and management from Altrincham Forward, which disbanded in 2017.

For more information on the MSc Place Management and Leadership course, click here.