16 Nov 2018

Altrincham High Street recognised as England’s Champion High Street by the Government-run Great British High Street Awards 2018, sponsored by Visa

The town has won £5,000 for the local community, after investing in its local high street to provide new services and facilities for residents.

A thriving market town with an award-winning food and drink offering, Altrincham was announced as the Champion High Street for England at a prestigious ceremony at Lancaster House, attended by the High Streets Minister Jake Berry MP and representatives from the 37 shortlisted high streets.

High Streets Minister Jake Berry MP said:

 ‘Congratulations to all of the winners and finalists nominated for this year’s Great British High Street Awards.

‘Across the whole UK, there’s a real determination from local communities to keep their high street vibrant and strong, and these Awards reflect that.

‘As a Government we’ve committed £1.5bn at Autumn Budget to support our beloved high streets to ensure that they remain a permanent feature of our communities.’

Altrincham Unlimited and Trafford Metropolitan Borough Council nominated Altrincham high street following a major investment in the town centre.  

Awards judge Hemlata Narasimhan, Head of Merchant Services at Visa Europe, commended the community of Altrincham, saying: Altrincham is a fantastic example of a high street that has made huge strides in transforming itself and significantly improving the environment for locals and visitors alike”.

Speaking at the Great British High Street Awards 2018 ceremony, Elizabeth Faulkner of Altrincham Unlimited, Altrincham’s Business Improvement District funded by Altrincham Businesses, & Councillor James Wright of Trafford Metropolitan Borough Council, commented: “It’s amazing to be named England’s Champion High Street – a big thanks to the Great British High Street Awards and to Visa!”

“The town’s success is all down to its incredible community and this award has been won only by a huge team effort with so many people working tirelessly to create this great town, often giving up their time on a voluntary basis to make it such a special place to live, work and visit. We know we speak on behalf of all of them when we say we could not be prouder.

“We would like to take this opportunity to thank everyone involved, especially everyone that voted for Altrincham, and we look forward to Altrincham becoming an even greater town as we celebrate this award.

The Awards result follows visits by an independent judging panel, comprising of leading retail experts, Visa representatives and previous Award winners. The judges visited the 37 Shortlisted high streets across England, Scotland, Wales and Northern Ireland, meeting local businesses, shoppers and community organisations. A public vote on social media also accounted for thirty per cent of the overall scores.

The Great British High Street Awards 2018, which is being run by the Ministry of Housing, Communities & Local Government, sponsored by Visa and backed by other partners, recognises and celebrates the local achievements of UK high streets and supports the communities in which we all live and work.

The Awards follow announcements made by the Chancellor in Autumn Budget confirming £1.5bn of support for high streets to ensure that they thrive and remain a permanent part of every community. This month the Government has also launched Open Doors programme which aims to match landlords with vacant units with community groups looking for a space on the high street.

For more information about the Great British High Street Awards 2018 and details on all the winners, visit: