OVO Energy Tour of Britain brings record footfall to Altrincham

17 Sep 2019

Saturday’s OVO Energy Tour of Britain officially gave Altrincham its busiest day ever.

Independent footfall data provided by Springboard showed that the town welcomed an incredible 49,640 visitors, which is nearly 2,000 more than the previous record set by the 2018 Christmas lights switch-on event.

This is the highest footfall recorded since the footfall monitors were installed back in 2014.  The Tour of Britain is the UKs biggest free to spectate sporting event.  To celebrate Altrincham hosting the start of the final day of racing, a full programme of entertainment was put on by Altrincham BID throughout the town.  Altrincham’s Business Improvement District (The BID), wanted to showcase Altrincham and some of the incredible talent from within its community, whilst encouraging visitors to enjoy the town’s fabulous shops, restaurants, bars & cafes. The footfall led to increased sales for some of Altrincham’s businesses.

OVO Energy Tour of Britain brings record footfall to Altrincham

Natalie Holland, Assistant Manager, Two Brothers confirmed, “It was a record-breaking day for us, and fantastic to see the positive ripple effect created by the event in another part of the town.  We were surprised as the race didn’t actually pass our door to have our best day ever and we were busy throughout the whole day”.

Martin Duff, Randalls Jewellers and Louise Duerr, GIFT+HOME, both located in the Stamford Quarter, echoed this by confirming that Saturday was their best September day ever.

Businesses from the professional services sector were also able to maximise the opportunity. 

Natalie Alexander from Alexander Hancock Recruitment explained, “as a professional service business in the town it was fantastic to be able to use this event to entertain our key clients, showcasing our business and the incredible town we work in”.  

OVO Energy Tour of Britain brings record footfall to Altrincham

The town centre entertainment included a community stage in the Stamford Quarter which kicked-off with the Swing Band from Altrincham Boys Grammar School, followed by fashion shows, performers and choirs.  A Battle of the Gyms Competition took place in Stamford Square.  There was also a ‘fan zone’ in Goose Green and trick bike demonstrations at the bottom of Shaw’s Road.

Rose O’Grady, the Area Manager for Daniel Christian Menswear confirmed, “We loved taking part in the fashion show and immediately afterwards a customer, who had watched the show, came in and purchased a blazer – you can’t ask for a better outcome from taking part than that!”

Peter Luby from Costellos in Goose Green was also able to confirm that during the event his sales were double that of a usual Saturday.

Whilst some businesses experienced a more similar trading pattern to normal, they were keen to feedback that they were really happy to see Altrincham’s profile being raised in such a positive way, recognising that events like this are likely to bring visitors back and encourage new ones. Prior to the bike race Altrincham’s year to date footfall was up by just over 6% on the same period last year. To put this into context, Springboard report that the national high street trend for similar market towns is down by 3.4%.

OVO Energy Tour of Britain brings record footfall to Altrincham